About me

I’m a Fractional CTO, Technical Lead and Technical Consultant with 25 years of experience creating and building digital products and platforms. My background spans design, user experience, engineering and technology.

I work with businesses at different stages of AI adoption, from helping to get the fundamentals right to leading experienced development teams.

Let’s talk about your project

Background

I have over 25 years of web design and development experience. I am focused on designing great user experiences but I’m also a lifelong coder, with a love for perfecting the implementation too.

This naturally led me from creating games with Flash in 1998, to creating award-winning interactive experiences as a senior designer at LBi (formerly ‘Wheel’, now Digitas).

I was Creative Lead at London digital agency Dare then went on to become the Technical Partner at production company Pirata at the cusp of the smartphone revolution. Since then I’ve worked in numerous startups and small businesses as well as running my own consultancy.

Design, technology, engineering

Where I can help

Technical leadership

Direction for small teams. Translating business needs into clear technical briefs and practical decisions.

Hands-on delivery

Systems architecture, frontend and backend development, with UX and design built into the process.

AI adoption

Helping businesses get the fundamentals right or supporting existing agentic workflows

Approach

Coming from an engineering background I have high standards of coding and expect the same of anyone working with me. Everything is designed so it cannot fail but also with a system in place to handle what happens when it does fail.

The aim is solid and reliable products and systems that are a joy to use too.

In the age of AI and agentic development these principles are become more important than ever.

Engineering principles

Clients and Awards

I have worked with many well known companies and brands including BT, McLaren, Team GB, Rolex and Starbucks. Hop over to the Projects Page to see a fuller list.

During my advertising agency years my work was awarded a D&AD Wood Pencil and both a Gold and Silver One Show Interactive Pencil.

I was Technical Partner in edtech startup Milk, and worked intensely with national joinery manufacturer and supplier WRP for over 12 years where I architected an e-commerce business set to hit a turnover of £4.5 million in 2026.

Get in touch by email

D&AD Wood Pencil
One Show
Gold & Silver Pencils