WRP

Client WRP

Date 2009 – 2026

Type E-commerce Development

Role Technical Lead, Fractional CTO

Background

I worked with WRP since 2009 when they were a small two-person joinery business. Initially the brief was to create a simple website to get them online. It went very well. Within a year we’d added simple e-commerce functionality and by focusing on usability and SEO sales began to pick up.

As such WRP became my biggest client. I created and led the evolution of the website working with remote developer teams across the country and overseas, while also continuing to develop on it myself. At any one time we have several project streams running in parallel. The website is deeply integrated with business proceeses on site at WRP, such as CRM, stock management, production, order processing, logistics and dispatch, bespoke pricing and a support chat bot.

Results

The website now regularly takes 40-50 large orders a day with net sales in 2026 due to exceed £4.5M. This has been achieved by focusing on usability, technical excellence (it’s fast), security, and – central to everything – the development of a dynamic pricing algorithm that models the production process and offers highly competitive pricing at scale, which makes it extremely attractive to trade customers.

Technology

The site serves over 900 products as well as providing on-demand bespoke pricing. Frontend modular applications work with a private REST API for dynamic funcionality. And the customer-facing site is just the tip of the iceberg – the back office control panel provides order management, CRM, quotations, production mangement, logistics and POD, statistical analysis and even financial exports for accounting purposes.